Sometimes, it can be tough to come up with ideas for posts to share on Facebook. If you’re feeling a little stumped, we’ve compiled some great post ideas that real veterinary practices are sharing on Facebook to get your creative juices flowing.
The Lost and Found Post
We like to see veterinary hospitals reaching out on social to help clients find missing pets. Lockerby Animal Hospitalshared this post to help find Reglisse:
And we love seeing follow up posts when pets are found! Nothing makes people feel better than heartwarming stories of reunited families.
The Guess the Breed Post
Guess the breed posts are great because they encourage engagement from your followers and give them the chance to show off their pet knowledge, like this post from Stittsville Small Animal Clinic:
The Adopt Me Post
Most veterinary clinics have animals at one time or another that need adopting. One of the best ways to get the word out and encourage adoption is to post about the pet on social. This helps you reach not only current pet owners but also people who are looking to become first-time pet owners.
Chartwell Veterinary Clinic shared this beautiful tabby looking for a furr-ever home, plus some personal information about her:
The Staff Appreciation Post
Publicly appreciating your staff is a great way to boost morale internally and put a face on your practice externally. Whether you’re posting photos to introduce the staff, thanking them for all their hard work, or just celebrating their birthdays, make a point of regularly shouting out to your staff members on social.
Shiloh Veterinary Hospital celebrated their hardworking vet techs with a scavenger hunt that they shared on social:
The Community Involvement Post
There are plenty of reasons and benefits – both on and offline – to become involved in your local community.Whatever you’re involved with, social media can be a great place to promote the event ahead of time, and the ideal platform to celebrate your involvement afterwards, with recap photos and a short blurb about how the event went.
In this example, the Veterinary Hospital of Davidson promoted an upcoming fundraiser that they were involved with, and even encouraged pet owners to claim a shirt on social:
What a great cause and a great example of getting involved locally!
The Holiday Post
Every holiday is worth celebrating, and as an added bonus, you can include some pet safety tips, like Companion Animal Veterinary Hospital did in this 4th of July post:
The Awareness Day/Week/Month Post
There are so many worthwhile awareness events to be celebrated throughout the year, from National Black Cat Day to National Heartworm Awareness Month. For a fairly comprehensive list of events, check out this post from the AVMA.
In honor of National Dog Day, Oakville Animal Clinic featured their staff’s dogs in a Facebook post:
The Unusual Patient Post
Your followers will get a kick out of seeing any unusual patients that come in to visit you, like the time Blackfalds Veterinary Hospital treated Pebbles the goat and Snoopy the skunk!
The Celebratory Post
Celebrate your clinic’s staff and milestones with your Facebook followers. It will help them feel more connected and involved with your practice, and remind them that you are grateful for their business.
Green Tree Animal Hospital celebrated a full year in a new location with a party and invited all their Facebook friends to join them:
The Important Information Post
When your practice has unusual hours or is changing locations, providing that information online is essential, and social is one of the places you should be letting pet owners know. Richmond Animal Hospital shared this great photo to go with along with a notice about being closed on Victoria Day.
The Patient Post
These are some of our favorite posts, because they’re so personal and pet owners love to get the recognition. Make sure you’re getting permission from the pet parents. We’re sure they’ll be pleased as punch that their fur baby is being featured on your Facebook Page.
Lake Emma Animal Hospital is absolutely nailing this kind post. Their Facebook wall is full of adorable patient photos, all getting plenty of great engagement. Here’s just one example:
The Humor Post
Your followers love to laugh, so give them a good chuckle with some humorous posts, like this one from Perth Veterinary Clinic.
Or create some humor of your own, like this post from Shoal Creek Animal Clinic:
The Blog Post
If you’re putting time and effort into a blog, of course you want as many people as possible to read it! One great way to attract readers is by promoting the post on social media.
Country Meadows Pet Hospital shared this post from their blog to encourage their followers to visit their website:
The Shared Content Post
Not all content has to be your own. If you find a great article that you think your followers will love or find useful, feel free to share it with them. If you’re not sure what to share, let us do the legwork! With WebDVM4 Social, you’ll receive 20 new articles to share each week!
Westmount Neighbourhood Pet Clinic shared the story of a dog train, and added a little commentary of their own in the post:
Articles aren’t the only thing you can share. Don’t be shy about hitting that share button on other posts on Facebook that catch your attention. You can also save posts you’d like to share later!
New Hope Animal Hospital shared this video that’s so cute it hurts!
The Educational Post
Your Facebook Page doesn’t have to contain just entertaining posts. You can also use it as a place to educate your clients and address frequently asked questions, as 24 HR Animal Care Centre did here:
The Video Post
I think most of us have heard about Nolan River Animal Hospital’s All About That Spay video by now but here it is for anyone who hasn’t:
or this funny one from Barrett Veterinary Practice:
The Success Story
Success posts are great for a number of reasons. They showcase the ability of your practice to provide excellent care, they introduce some of your patients, and they are uplifting, leaving your Facebook followers feeling good all day.
Eagle Ridge Animal and Bird Hospital celebrated the successful removal of a growth and the lack of cancer in Brew:
The Opinion Post
Clients love to be asked for their input on things, whether that’s your next blog post, the winner of a contest, or the name of an adorable puppy, like this post from CBS Animal Hospital.
The Clinic Cat
Does your clinic have a cat (or dog) whose job it is to greet clients at the door and generally laze around? Why not share this friendly creature with your Facebook followers?
Cabbagetown Pet Clinic likes to share Daily Vinnie posts of their clinic cat:
The Day of the Week Post
These regularly occurring posts are designed to make posting easier, by being easy to anticipate and plan for. You can find some ideas from common Twitter hashtags for every day of the week, or you can make your own, like Seiler Animal Hospital’s Fun Fact Friday!
The Cuteness Overload Post
No list of Facebook posts for veterinary practices would be complete without a post about an animal being adorable. Terra Glen Animal Hospital has an abundance of these, including a number of cute dachshund puppies!
Are you still with us? Armed with these examples, you’re ready to get out there and mix things up with some new Facebook posts that your followers are sure to love.
And if your clinic has posted anything awesome to Facebook lately that you’re especially proud of, we’d love to see it in the comments below.
This article was originally published on Lifelearn.