Our Strategy & Execution Plan
Our process is proven to produce positive ROI everytime.
Inbound Strategy Development
At Inboundo, we start with strategy. Our team will work with your team to fully assess your current situation, understand your revenue goals, build out your buyer personas, build the 90 day content calendar, and map out the inbound marketing campaigns.
Build The Engine
The next step in the process is to build out the marketing automation engine. Your inbound marketing campaign will drive lots of leads through the top of the funnel. We’ll set up a lead nurturing sequence that will convert them into sales qualified leads (SQL) for your sales team.
Inbound Marketing Campaign
This is where the rubber meets the road. We’ll publish pillar content and promote them across multiple channels where your buyer personas like to spend their time driving them back to your website.
Fine Tune and Scale
Our inbound marketing campaign runs on 12 week cycles. Each campaign builds upon the previous campaign. At this time we’ll evaluate the data, fine tune the message, and scale for greater result.