E-Commerce SEO Case Study

See how we boosted one of DFY Merchandising e-commerce property revenue by 544% and lifted e-commerce conversion rate by 52.98%.

E-Commerce Conversion Optimization

DFY Merchandising hired INBOUNDO in April 2017 to promote a brand new E-commerce property that launched in January. They generated $0 revenue in the first quarter. By the end of the 2nd quarter, we helped them generate almost $70K in revenue. As you can see from the e-commerce report to the left, that we closed out the year with $420,289.33 in total revenue.

Project summary

DFY Merchandising just launched a brand new e-commerce property and they needed to hire a team of e-commerce marketing experts that can take their new website from $0 in revenue to profitability in the next 3-5 years. They needed help with optimizing their e-commerce site, from keyword research to technical SEO to link building.

They knew that they needed to get more targeted traffic from search (and turn that traffic into customers for their e-commerce business). So they reached out to our team at INBOUNDO.

The Strategy

If we want to run an effective ecommerce SEO campaign for DFY Merchandising, we needed to follow the following SEO best practices.

  • Keyword Research
  • Site Architecture
  • On-Page SEO
  • Technical SEO
  • Content Marketing for E-commerce Sites
  • Link Building for E-commerce Sites

Proven Results

Within the first three months of taking over the project, INBOUNDO was able to generate a total of $70K in revenue. It was a great start. But we weren’t done yet.

After a full year of running our e-commerce seo strategy, we took a snap shot of their revenue from April 1, 2017 to June 30, 2017 and compared it to January 1st, 2018 to March 20, 2018 and the report shows that we were able to boost their revenue by 544%.

By optimizing their e-commerce site for the right keywords, we were able to drive more qualified traffic which lifted their conversion rate by 52.98% as well.

Also, we helped them setup a sophisticated e-commerce email marketing automation campaign that engages each and every potential customer. With this strategy we were able to increase their order value by 21.29%.


Revenue Growth


Conversion Rate Lift



Order Value

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Our campaign revenue growth rates were unbelievable, [up to] 544% increase. With INBOUNDO, we were able to shift our company’s focus and see these results regardless.

Jason Lee

Sales Manager, DFY Merchandising

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