If you’ve been interested in learning about successful search engine marketing for more than half a millisecond, then you’ve probably already taken a moment to Google the topic.
Thanks to Google, you’ve likely already realized that there are approximately eleven billion sites out there full of everything from eBooks on how to start a search engine optimization business to expensive training courses promising to turn you into an SEO strategist extraordinaire.
I’m not saying all those sites are useless, but I will say that they’re not going to do you one bit of good if you start studying up on off-page optimization tools and link building exercises without any kind of pre-instructional framework in place.
That’s an important point, so I’ll say it again: if you start learning about SEO without knowing more about where you are and where you’re going to go, you’re wasting both your time and money.
You don’t want to do that, do you? I didn’t think so.
Instead, let’s get you ready to absorb all the SEO greatness that I’m about to send your way. It all starts with these four steps:
Step 1: What You’ll Learn Along the Way
You already know that you need to learn SEO, but why is my way better than the competition? It’s all about quality over quantity. You’ll walk away equipped with tools like:
An SEO GamePlan. Most of the resources out there dealing with starting search engine campaigns deal with the what, but they rarely detail the how.
That leads to tons of trial and error, costly mistakes, and more frustration than you can possibly imagine.
Instead of poring through forum threads and tearing your hair out trying to put together an action plan, you’ll get one that’s ready to go – just plug in your specific info and get to work.
The Ability to Connect AND Convert. Getting a ton traffic to your landing page is pretty sweet, but if none of those clicks actually convert, all your search engine optimization efforts are worth absolutely nothing.
I’ll teach you how to find the right audience so you’re concentrating your efforts on consumers who are more likely to buy into your brand.
Better Work/Life Balance. I can’t tell you how many people I’ve talked to who have spent weeks or months reading blog after blog full of search engine optimization tips but have yet to actually put any of those ideas into action.
YouTube videos and EBooks have value, sure, but while you’re busy wading through all that information, life – and your competition – is passing you by. My system cuts straight to the point: no filler, no fluff, no wasting your time.
Learn only what you need and leave the rest.
Step 2: Understanding Where You’re At
How much progress have you made since you started your business? How do you know?
If you don’t identify your SEO starting point, there’s no way you’ll be able to accurately measure how much ground you’re gaining once your campaign is underway.
Ask yourself the following questions and write down detailed answers:
- What does your current SEO process look like?
- Of all of your search engine optimization techniques, what approaches are working the best?
- Which approaches are falling short?
- What are your pain points? In other words, what aspects of developing and/or executing your SEO campaign has you the most frustrated or confused?
Just coming up with the answers to these questions is incredibly valuable. You’re starting to understand – possibly for the first time – how to improve search engine optimization in a real-world setting.
No generic forms or complicated case studies, just you and your business and the start of a killer SEO campaign.
Step 3: Outlining Your Objectives
Now it’s time to write down what you want to get out of your SEO campaign. Surprised? Lots of people assume that successful search engine marketing means acquiring the top spot on Google’s search results, but there is so much more to it.
Some examples of possible SEO objectives:
- Increased Traffic
- Promoting Your Ideas
- Targeting a Specific Customer Based
- Building Brand Awareness
- Reputation Management
And it doesn’t stop there. You want your objectives to be as specific as possible. Instead of “increased traffic,” say you want to grow your daily traffic by 20 percent.
Instead of “targeting more customers,” aim to attract more professional women between the ages of 25 and 40. Make sense?
Step 4: From Inspiration to Impact – What SEO Means for Real Life
Here’s the fun part.
So far you’ve gotten a glimpse at why my approach to learning search engine optimization is different – and yes, by different I totally mean better!
You’ve also taken the time to think about where your business is now and where you want it to go. All that’s great, but the most important part of this whole entire process starts now.
What will happen when you achieve all those SEO-related goals you outlined in Step 3? How will your life change?
Once again, be specific. Instead of saying you want to spend more time with your kids, write down five specific things you want to do with your kids before they grow up and head off to become successful entrepreneurs themselves (hey, it could happen – they’ve got a great role model!).
Rather than stating a simple desire to travel, list your top 5 destinations and why you want to visit each spot.
These goals are uber important because they’re your motivation. This bucket list is what’s going to keep you going when you’re chasing after that first-page ranking and clawing your way up the SEO ladder, rung by rung.
When you’re frustrated or tired or seriously considering watching some TV instead of studying up on web optimization, look at your list – everything you’ve ever wanted is waiting just around the corner.
Why in the world would you stop now?
The Next Step…
Download our 100% free guide to Inbound Marketing to tie it all together.