Cold, Hard Marketing Stats That Drives Your Inbound Marketing Strategies

Do you know where your users are spending most of their time?

The answer is Mobile!

That means you need to adjust your business marketing strategy to include the different options that is available to mobile users.

We’ve made things easy for you by collecting a plethora of cold, hard stats on mobile, content, and social media to help you come up with an inbound marketing strategy that will combine all 3 channels.

Online Customer Buying Habits and Preferences Stats

  1. 68% of online buyers will spend considerable time reading content published by a brand they are interested in. (The CMA)

  2. B2B customers conduct 12 searches on average before checking a specific brand’s website. (Kapost)

  3. 80% of business decision makers favor getting brand information via an article series more than ads. (Content Marketing Institute)

  4. Online buyers go through about 57% of the buying cycle on their own without talking to sales. (Executive Board)

  5. 83% of online tech buyers found their vendor via Google search. (MarketingSherpa)

  6. 77% of online customers prefer permission-based promotions via email. (ExactTarget)

  7. Customers spend 50% of their time online engaging with custom content. (HubSpot)

  8. The average online shoppers attention span is 8 seconds. (B2B Marketing Insider)

  9. A whopping 84% of audiences age 25 to 34 have left a favorite website due to intrusive advertising. (Mashable)

  10. By 2017, video marketing will dominate nearly 70% of consumer website traffic. (Cisco)

Inbound Content Creation and Production Stats

  1. B2B Marketers give the highest priority and dedicate most of their time to 3 main content types: blogs, eBooks, and whitepapers. (Kapost)

  2. B2B Marketers diversify their Inbound Marketing tactics and use 13 of them on average (such as blogs, e-newsletters, social media, etc.) (Content Marketing Institute)

  3. 63% of B2B Marketers believe video marketing is effective for their business. (Top Rank Blog)

  4. Two-thirds of surveyed B2B Marketers believe that content is highly effective across various channels, such as public events, social media, and so forth. (Kapost)

  5. 44% of B2B Marketers have a documented Inbound Marketing strategy. (Content Marketing Institute)

  6. 67% of surveyed B2B companies rated Inbound Marketing as a top three or a very high priority component of their overall marketing strategy for 2015. (Kapost)

Inbound Marketing Cost and Budget Stats

  1. 32% of surveyed brands are planning to cut down on outbound marketing costs and allocate more budget for Inbound Marketing. (Inbound Marketing Agents)

  2. Surveyed B2B companies with 250+ employees allocate 55% of their annual marketing budget for content creation and production (excluding promotional investments.) (Kapost)

  3. Businesses that mainly rely on Inbound Marketing save more than $14 for every newly acquired customer. (State of Inbound Marketing)

  4. By 2016, Marketers are expected to invest a whopping $2.4 billion on email marketing. (Web Strategies Inc.)

  5. Mid-sized businesses save 31% on Inbound Marketing costs compared to paid search. (Eloqua)

  6. The cost of 3 out of 4 Inbound Marketing channels is less than the cost of any outbound marketing channel. (Mashable)

  7. Surveyed Marketers allocate 23% of their overall marketing budgets to outbound marketing and 34% to Inbound Marketing tactics. (Gannett Local)

  8. Inbound leads cost 61% less on average than outbound leads. (HubSpot)

Inbound Marketing Lead generation Stats

  1. The average cost per lead drops 80% after 5 months of consistent Inbound Marketing. (Eloqua)

  2. Inbound Marketing yields 3 times more leads per dollar than traditional methods. (Kapost)

  3. Nurtured leads make 47% greater purchases compared to non-nurtured leads. (The Annuitas Group)

  4. Properly executed Inbound Marketing tactics are 10 times more effective for lead conversion compared to outbound methods. (Gartner)

  5. Inbound Marketing can result in doubling the average website conversion rate from 6% to 12%. (HubSpot)

  6. Companies that automate their lead nurturing cycle see a 10+% increase in revenue within 6 to 9 months. (Gartner)

  7. On average, brands that publish 15 blog posts per month convert 1,200 new leads per month. (HubSpot)

Inbound Marketing ROI Best Practices Stats

  1. Companies that utilize inbound content platforms and offer buyer persona driven content see a 45% increase in the volume of Sales Accepted Leads (SALs). (Kapost)

  2. 44% of brands that use marketing automation software see ROI within 6 months, while 75% see ROI after one year. (Groove Digital Marketing)

  3. Companies that use advanced lead management solutions see a 9.3% higher sales quota rate. (CSO Insights)

  4. Companies who have prioritized business blogging are 13 times more likely to enjoy positive Inbound Marketing ROI. (HubSpot)

37 Content Marketing Stats That Every Business Marketer Needs to Know

  1. 42% of B2B marketers say they’re effective at content marketing. (Source: CMI)
  2. 60% of marketers create at least one piece of content each day. (Source: eMarketer)
  3. Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%). (Source: Aberdeen)
  4. 57% of marketers reported custom content was their top marketing priority for 2014. (Source: Altimeter)
  5. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric)
  6. 93% of B2B marketers use content marketing. (Source: CMI)
  7. 78% of CMOs believe custom content is the future of marketing. (Source: DemandMetric)
  8. Conversion rates are nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source: Aberdeen)
  9. 39% of marketing budget is spent on content marketing by the most effective B2B marketers. (Source: TopRankBlog)
  10. 48% of smaller organizations have a documented content strategy, compared to only 41% of larger organizations.(Source: CMI)
  11. 58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos. (Source: Social Media Examiner)
  12. 60% of the most effective B2C marketers have a documented content strategy. (Source: CMI)
  13. B2B marketers use an average of 13 content marketing tactics. (Source: TopRankBlog)
  14. 70% of B2B marketers rate in-person events as effective. (Source: TopRankBlog)
  15. 74% of people suffer from glossophobia (fear of public speaking). (Source: BrandonGaille)
  16. B2B marketers with a documented strategy are more likely to consider themselves effective. (Source: CMI)
  17. 73% of organizations have someone in place to oversee their content strategy. (Source: CMI)
  18. 86% of highly effective organizations have someone in charge of content strategy. (Source: CMI)
  19. 72% of marketers think that branded content is more effective than magazine advertisements. (Source: Custom Content Council)
  20. 69% of marketers say content is superior to direct mail and PR. (Source: Custom Content Council)
  21. Almost 60% of marketers reuse content two to five times. They generate “snackable” content based on assets. (Source: LookBookHQ)
  22. 64% of B2B marketers outsource writing. (Source: TopRankBlog)
  23. 50% of respondents expressed a desire to be able to measure how much real attention people are paying to their content. (Source: Contently)
  24. 72% of marketers are producing significantly more content than they did a year ago. (Source: CMI)
  25. 82% of marketers who blog see positive ROI from their inbound marketing. (Source: HubSpot)
  26. The most common content marketing delivery mechanism is social media, used by 87% of marketers. (Source: CMI)
  27. 76% of B2B marketers blog, and 73% publish case studies. (Source: CMI)
  28. About 49% of marketers are learning to drive content to align with the buyer’s journey. (Source: LookBookHQ)
  29. Up to 81% of marketers plan to increase their use of original written content. (Source: Social Media Examiner)
  30. Last year, infographic usage grew from 9% to 52%. (Source: DemandGen)
  31. The demand for infographics has increased 800% in the past year. (Source: Unbounce)
  32. 91% of B2B marketers use LinkedIn to distribute content. (Source: TopRankBlog)
  33. 73% of B2B marketers use YouTube to distribute content. (Source: TopRankBlog)
  34. LinkedIn usage jumped 20% this year among B2C marketers. (Source: CMI)
  35. 28% of marketers want to learn more about the art of podcasting. (Source: Social Media Examiner)
  36. Content production is the biggest challenge for 44% of marketers. (Source: LookBookHQ)
  37. Gamification is the least common content marketing tactic, with only 10% of marketers using it. (Source: CMI)

You can read the full write up:

49 Mobile Search Stats

Here are some interesting mobile related stats that you might be interested  (Data is from various sources as indicated).

  1. 1525% increase in mobile data usage forecasted between 2010 and 2015. (Source:  Mediative)
  2. There are over 6.8 billion people who use mobile phones – that’s roughly 87% of the World’s population (Source Wikipedia)
  3. 80% of Internet users own a smartphone (Source:  Global Web Index)
  4. 56% of Americans have a smartphone and 34% of adults have a tablet device (Source:  Pew Research 2013)
  5. 72% of consumers want mobile-friendly sites (Source:  Google Research)
  6. Globally, mobile traffic is about 30 percent of all internet activity. (based on data from StatsCounter Global Stats)
  7. In fact in North America mobile and tablet traffic is at around 36% (based on data from StatsCounter Global Stats)
  8. 67% of consumers are willing to buy a product or use a service on a mobile-friendly site (Source:  Google Research)
  9. 53% of mobile searches have local intent (Source: Mediative Labs 2012)
  10. 70% of mobile searches result in action being taken within an hour as opposed a week for desktop (Source: Mediative Labs 2012)
  11. 67% of online shopping carts are abandoned (Baymard Institute)
  12. 5-7 seconds is all you have to convert a user that they are on the right page with relevant results to their search (Source: Baymard Institute)
  13. 45% of consumers wish mobile payment services were more secure
  14. 41% of consumers feel shopping on mobile websites discloses their mobile phone number to the website, which they would like to avoid.
  15. 33% of consumers would like mobile websites to have the same content, features and functionality as a standard website.  (See Google people want full functionality).
  16. 32% of consumers wish mobile websites were easier to navigate through the purchase process.
  17. 73% of consumers find mobile websites load times to be too slow and 74% say they will leave the site after waiting 5 seconds or more.
  18. 27% of websites are misconfigured for smartphone searches, which leads to an expected drop in traffic of 68% (Source: Bright Edge Mobile Share Report)
  19. 62% of organic searches display different results on desktop vs. smartphone (Source: Bright Edge Mobile Share Report)
  20. “Mobile shoppers put ease of use foremost when it comes to mobile shopping sites, with 48% of respondents citing it as the most important quality of a mobile site they visit,” (Source: MediaPost.)
  21. Search is the most common starting point for mobile research.  48% start on search engines. (Source:Google)
  22. Consumers are spending time researching on their smartphones (15+ hours/week) (Source: Google)
  23. 69% of consumers expect businesses to be within five miles of their location (Source Google)
  24. 89% of participants admitted to searching for a local business on their smartphone once a week or more with 58% searching at least daily.  (Source:  Mediative Spotlight on Local Mobile Consumer Search Behaviour: Part Two – Aug. 2013)
  25. Total mobile engagement on social has grown 55% in the past year (Source: comScore)
  26. 73 percent of mobile searches trigger follow-up actions (SearchEngineLand)
  27. Smartphone use most often occurs during travel (72 percent), in restaurants (64 percent) and in stores (63 percent) (Source: Vocus Blog)
  28. Tablet use most often occurs in the living room (88 percent) or bedroom (79 percent compared to at work (24 percent) (Source: Vocus)
  29. 89% of consumer media time in mobile apps (Source: Nielsen)
  30. 11% of consumer media time in mobile web (Source: Nielsen)
  31. 61% of mobile searches result in a phone call (Source: Google)
  32. 18% of local searches lead to sales (Source: Google)
  33. 1 in 3 searches on a smartphone occur right before a consumer visits a store (Source: Google)
  34. 15% of in-store activities involve conducting smartphone searches about a product or for a price comparison (Source: Google)
  35. Tablet users access search 73.9% of the time, more than any other activity (eMarketer)
  36. 69% of Marketers believe that their website is currently mobile-friendly (gShift Study)
  37. 78% of digital marketers were aware of the upcoming algorithm change from Google (gShift)
  38. 52% of digital marketers believe that their web presence rankings in search will be impacted (gShift)
  39. 55% of digital marketers stated that they do not currently track mobile rank data (gShift)
  40. 40% of mobile searches happen between 6pm and 12pm (Source: MarketingPilgrim)
  41. There are 224 million monthly active app users in the US (Source:  Search Engine Journal)
  42. During the last four years, the percentage of apps used 11 or more times increased to 39% in 2014 (Source:Localytics)
  43. 94% of smartphone owners look for local information on their phone (Source: Televox)
  44. 40% of searchers will click another mobile result if a site’s not mobile friendly (Source: Icebreaker Consulting)
  45. More than 2 billion mobile users will make a mobile commerce transaction by the end of 2017 (Source:Juniper Research)
  46. Smartphone users have doubled in Canada between 2010 and 2014. (Source:  Mediative)
  47. British Columbia and Ontario have the highest smartphone usage in Canada at roughly 30% (Source: Mediative)
  48. US adults spend an average of 2 hours and 51 minutes a day using mobile devices (Source: eMarketer)
  49. From one of our very own case studies, after working with Mediative’s Business Districts Lifestyle Zone as part of a local/ mobile strategy, click through rates were 8X higher than the industry average for luxury car brand’s mobile ads.

You can read the full write up here:

76 Superb Social Media Marketing Stats and Facts

  1. Blogs generate 67 percent more leads for B2B marketers. – Social Times
  2. People are spending 1 out of every 7 minutes on Facebook when online. Facebook users typically are spending 10.5 billion minutes (almost 20,000 years) on the social network. And, that’s excluding mobile devices. – Search Engine Journal
  3. 93% of marketers are using social media. However, only 9% of marketing companies have full-time bloggers. – Search Engine Journal
  4. 4.2 billion people access social media sites via mobile devices with 189 million Facebook users being ‘mobile only’. – Search Engine Journal
  5. According to this study, mothers with children under the age of 5 are the most active on social media. – Search Engine Journal
  6. Users send out 58 million tweets per day, with 9,100 happening every second. However, there are 222 million Twitters who just watch other people’s tweets. – Search Engine Journal
  7. 91% of mobile Internet access is for social activities with 73% of smartphone owners accessing social networks through apps at least once per day. – Search Engine Journal
  8. If social media companies were countries: Followed by China, Facebook would be the world’s most populous country with over 1.1 billion users. Google Plus (693 million active users) would be third and Twitter (554 million users) would be fourth. That’s ahead both India and the U.S. – Search Engine Journal
  9. Around 46% of web users will look towards social media when making a purchase. – Search Engine Journal
  10. Social-mobile rules: 60% or so of social media time is spent not on desktop computers but on smartphones and tablets. – Business Insider
  11. 93% of all business buyers believe all companies should be on social media platforms and 85% of of those buyers should use social media to engage and interact with them. – Jeff Bullas
  12. In 2016, it is estimated that there will be around 2.13 billion social network users around the globe, up from 1.4 billion in 2012. – Statista
  13. Pinterest, Tumblr and LinkedIn made major successful pushes last year to increase engagement on their mobile sites and apps. The new race in social media is not for audience per se, but for multi-device engagement. – Business Insider
  14. 81 % of B2B companies have accounts on social media sites compared to 67% of B2C. – Jeff Bullas
  15. 72% of all internet users are now active on social media. – Jeff Bullas
  16. Despite having a lower percentage of users than Facebook, Twitter, Google + and Pinterest, 2 new members join LinkedIn every second. – Search Engine Journal
  17. 42 million unique mobile Linkedin visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months ) – Jeff Bullas
  18. You can increase your linkedIn views by 11 times by including a photo. – Jeff Bullas
  19. 13% of millennials use LinkedIn. – Jeff Bullas
  20. LinkedIn has over 3 million company pages with over 1 billion endorsements. – Search Engine Journal
  21. 25 million LinkedIn profiles are viewed every day. –Jeff Bullas
  22. The average number of connections on Linkedin is 930. – Jeff Bullas
  23. LinkedIn has 332 million members. – Jeff Bullas
  24. Net revenue for Linkedin for the quarter was $568 million which is a big increase from the Q3 result in 2013 of $393 million. – Jeff Bullas
  25. 107 million LinkedIn users are in the USA alone. – Jeff Bullas
  26. LinkedIn’s user goal is 3 billion registered users. – Jeff Bullas
  27. Average time a user spends on LinkedIn is 17 minutes per month. – Jeff Bullas
  28. LinkedIn’s percentage of social sharing is only 4%. – Jeff Bullas
  29. 39 million students and recent grads are on LinkedIn. – Jeff Bullas
  30. 56% of LinkedIn members are male, 44% of Linkedin members are female. – Jeff Bullas
  31. 30,000 long form posts are published on Linkedin every week. – Jeff Bullas
  32. 41% of millionaires use LinkedIn. – Jeff Bullas
  33. 13% of LinkedIn users don’t have a Facebook account, 59% of Linkedin users don’t visit Twitter. – Jeff Bullas
  34. LinkedIn users spend 26% of their time on LinkedIn using the mobile app. – Jeff BullasFACEBOOK STATISTICS:
  35. 23% of Facebook users check their account at least 5 times a day. – Search Engine Journal
  36. 75 percent of the engagement on a Facebook post happens in the first 5 hours. – Social Times
  37. Despite privacy concerns, only 25% of Facebook users utilize privacy settings. – Search Engine Journal
  38. There are 684,478 pieces of content shared on Facebook during every minute of every day.-Search Engine Journal
  39. Facebook attracts roughly seven times the engagement that Twitter does, when looking at both smartphone and PC usage, in per-user terms. – Business Insider
  40. 70% of marketers used Facebook to gain new customers. – Jeff Bullas
  41. Time spent on Facebook per hour spent online by country. Here are the top three: USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes. – Jeff Bullas
  42. There are now over 1.15 billion Facebook users. – Jeff Bullas
  43. One million web pages are accessed using the “Login with Facebook” feature. – Jeff Bullas
  44. 23 percent of Facebook users login at least 5 times per day. – Jeff Bullas
  45. 47% of Americans say Facebook is their #1 influencer of purchases. – Jeff BullasINSTAGRAM STATISTICS:
  46. 23 percent of teens consider Instagram as their favorite social network. – Social Times
  47. Instagram has 150 million active monthly users. – Jeff Bullas
  48. There are 3,600 new photos on Instagram every minute of every day. – Search Engine Journal
  49. Instagram has already had more than 16 billion photos uploaded since debuting in 2010. 5 million photos are uploaded daily. – Search Engine JournalTWITTER STATISTICS:
  50. 44 percent of users on Twitter have never sent a tweet. – Social Times
  51. The fastest growing demographic on Twitter is the 55-64 year age bracket. That’s a growth of 79% since 2012. For Facebook and Google Plus, the 45 to 54 year age bracket at 46% and 56% respectively are the fastest growing demographics. – Search Engine Journal
  52. After being inspired by Flickr and the five-character length of American SMS short codes, the original name for Twitter was twttr. Other options were Twitch, Smssy and the not-creppy-at-all Friendstalker. – Search Engine Journal
  53. 34% of marketers use Twitter to successfully generate leads. – Jeff Bullas
  54. Twitter was the fastest growing network with a 44% growth from 2012-2013. – Jeff Bullas
  55. There are 215 million monthly active users on Twitter. – Jeff BullasPINTEREST STATISTICS:
  56. 84 percent of women and 50 percent of men stay active on Pinterest. – Social Times
  57. Food is the top category on Pinterest making up 57% of discussions. – Search Engine Journal
  58. Pinterest has 20 million active monthly users. – Jeff Bullas
  59. 80% of all Pinterest pins are actually repins. – Search Engine JournalGOOGLE+ STATISTICS:
  60. 53 percent of interaction between Google+ user and a brand is positive. – Social Times
  61. 60% of Google+ users login at least once a day. – Search Engine Journal
  62. There are now over 1 billion with Google+ enabled accounts. – Jeff Bullas
  63. Google+ has reached 359 million monthly active users. – Jeff Bullas
  64. Google+ is growing at 33% per annum. – Jeff Bullas
  65. The 45 to 54 year old bracket increased its usage on Google+ by 56% since 2012. – Jeff Bullas
  66. There are now over 550 million registered users on Google+. – Jeff BullasEVEN MORE STATS:
  67. 400 million snaps sent per day on SnapChat – Social Times
  68. Weekends are the most popular time to share Vines. – Social Times
  69. 40 percent of YouTube traffic comes from mobile. – Social Times
  70. The male vs. female ratio of social media users is as follows: Facebook – 60% female/40% male; Twitter – 60% female/40% male; Pinterest – 79% female/21% male; Google Plus – 29% female/71% male; LinkedIn – 55% female/45% male. – Search Engine Journal
  71. YouTube has over 1 billion unique visitors per month and reaches the coveted 18-34 year old demographic more than any cable network. – Search Engine Journal
  72. Snapchat is a smaller network than WhatsApp, but outpaces it in terms of time-spend per user. – Business Insider
  73. 54% of Chief Information Officers ban the use of social networking sites such as Facebook, YouTube and Twitter at the workplace. – Jeff Bullas
  74. 37% of B2B buyers asked questions on social media sites when looking for suggestions. – Jeff Bullas
  75. 18-29 year olds have an 89% usage of social media, the 30-49 bracket sits at 72% usage of social media, 60% of 50 to 60 year olds are active on social media, and 43% of the 65+ bracket are using social media. – Jeff Bullas
  76. 71% of users access social media from a mobile device. – Jeff Bullas

You can read the full report here:


6 Keys To Inbound Marketing Strategy

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