Smart Web Design Choices To Convey Your Brand’s Personality
Small businesses face many challenges, and one of the most prevalent today is making a mark online. The majority of consumer-level shopping today happens digitally, and smaller companies are at a distinct disadvantage compared with larger companies that have more flexibility and notoriety on the internet. Web design plays an important role in any ecommerce-focused business, and you can showcase your brand identity and make a strong impression with a few key web design choices.
Don’t worry if you’re wondering how to design a website and juggle the myriad tasks facing any small business owner. The right ecommerce web designer can help you take advantage of your brand’s unique personality and reach more people online. Ultimately, this will boost sales numbers and encourage consumer loyalty. Repeat business is the natural result once a customer knows he or she can return to your site for another high-quality experience on a reliably performing platform. Building your brand identity through solid web page design is a great way to encourage this process, and there are three major steps you should take in this regard.
1. Visual Design Elements
Good web design should look as good as it performs. The visual design elements you choose should not only catch visitors’ attention and keep them engaged, but also function well on your site and not bog down loading times with oversized images, clunky animations, or other space wasters. Determining the best visual elements for your website is a multifaceted project.
First, the color palette you choose for your brand should resonate throughout your site. While you don’t want to oversaturate your website with color, you definitely want to create a cohesive color scheme that extends through all of the pages of your site. Try to stick to a color palette with no more than four different hues that complement one another. Any more than this will look too busy, and some designers may find that four is too much. Some brands stick with one or two colors that create visual interest and apply them throughout their web design and website marketing materials. Find a color scheme that works for your brand and stick with it.
The fonts and typography you choose for your website should be legible at different zoom levels and on different devices. It’s frustrating for customers to have to zoom in and out to read tiny text, so make sure the text on every page flows well and responds to the device on which a user views it. You may also want to consider selecting typography that resonates with other elements of your business besides your website, such as your products, packaging, business cards, and printed marketing materials. This helps build trust in the minds of your consumers as they start associating your brand with the visual identity you’ve created.
Logos And Graphics
Your company’s logo can evolve over time, so don’t worry too much if you feel as though your brand’s logo needs a facelift. Take time to develop a brand identity that’s easily recognizable with or without your company name. Your logos and the imagery on your website play large roles in this, so make sure the web design company you hire for your logos has a strong portfolio of logo work for past clients.
2. Set The Tone For Your Content
Content is a major facet of modern professional website development. The content you produce and display on your website and in your marketing materials is crucial for building credibility with your audience and staying relevant in your niche. Search engines such as Google and Bing constantly scan websites for their latest updates, and the sites that have regular content updates with well-made content tend to rank the best in relevant search results.
Why Is Content So Crucial Today?
The modern economy is heavily reliant on the digital world, so high-quality web design is an absolute must for any brand trying to capitalize on a super competitive market. The content your company produces can help you resonate with more customers, expand your reach to new markets, and cultivate feedback on your products and services. These are all massive advantages in today’s business world, so don’t neglect the common modern adage of “content is king.”
3. Functionality And Navigation
The last major element of high-quality web design is functionality. You may have stunning original photography and well-produced video content, but if your site slows down due to these types of media, visitors to your site will likely grow frustrated over the lack of functionality. Images and videos take longer to load than text, so think carefully about the type of content you want to include on each page of your website.
Designing For Speed And Reliability
Responsive design is the concept of designing web pages that respond to the device a user prefers for visiting the website. For example, a page may load completely differently on desktop than on a mobile device, but a user can easily navigate either format thanks to responsive design. The majority of online traffic for ecommerce and content consumption happens on mobile platforms, so you need to be sure your web designer can handle responsive design for multiple device types.
Some small business owners may decide to tackle web design on their own, but others know investing in the services of a reliable web design company provides a stellar return on investment, and with generally better results.
About The Author: Nicola Yap lives in Phoenix, Arizona with her two cats Marcie and Lambert. When she isn’t writing blog posts, she’s probably playing video games or doing something as equally unproductive. She works as an organic marketing strategist for Eminent SEO, a full-service digital marketing agency that creates custom websites and innovative marketing solutions for small to medium-sized businesses that are looking for impactful results.